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A brief analysis of market positioning of roller printing machine

A brief analysis of market positioning of roller printing machine

What is the market position of roller printing machine? I understand the market positioning of rotary heat transfer machine as follows.

Personalized gift market

The domestic gift market has reached 9.8 billion, which has become a popular trend of gifts. Print your own photos or favorite pictures, ICONS and words on the gifts, and get rid of the stereotyped faces of the gifts, which can better reflect the value of the gifts and the gift giver’s originality.

Home decoration and furniture market

Domestic home decoration market reached tens of billions of personalized home decoration is also quietly popular. The household style that user is fond of according to him, on adornment picture, ceramic tile, furniture, floor print the photograph that he likes or image, decorate his home with the style that he likes, build the individual character space that belongs to him truly.

Personalized supplies market

A significant portion of the popular market for mobile phones and digital products is young and fashionable, and printing your own logo on these products is the best way to show your personality. Some carry-on items, such as makeup mirrors, lighters, wallets and backpacks, are also good ways for these users to show their own personality.

Personalized image consumer goods market

With the rapid development of digital imaging, people are no longer confined to printing their photos on photographic paper. Universal digital printing system can print any image on crystal, glass, acrylic, metal, ceramics, canvas, etc. The effect of products printed on different materials is different from that of people. People can print their photos on different materials, which enriches the expression form and effect of photos.

Film, game, animation, popular culture peripheral product market

Universal digital printing system can also be based on the trend of the current popular film, animation, hip-hop and other images or pop elements printed on some items.

Advertising and signage market

High quality, high price, medium and small batches of advertising and signage production, such as various metal membership CARDS, attendance CARDS, chest CARDS, hangtag, licensing and other color printing, which is difficult to achieve the current printing technology.

Professional proofing

One molding, no platemaking, some materials can be used repeatedly, low cost; Direct computer typesetting, modification, production, simple operation, high efficiency, significantly reduced costs.

Professional high quality small batch

Printing ink-jet printing directly, no plate-making, no transfer and film, high image quality, accurate color positioning; Printing media rich, a wide customer base.


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